The Game PM Field Manual
I wrote the Game PM guide I wish existed
Three years ago I found myself leading newly minted PMs and wishing there was a single guide that explained how Game PM works in real studios: what to measure, how to run experiments, and what to do at each stage from concept to live ops.
Today I’m publishing that guide: The Game PM Field Manual, a free, hands-on manual for Game PMs.
Whether you’re a PM moving into games or you’ve shipped multiple titles, this is meant to be practical: frameworks, examples, and stage-by-stage playbooks.
What you’ll get
A clear picture of what Game PM is (and isn’t) in a studio, and how it differs from Tech/Consumer PM
A usable approach to metrics (metric types, retention vs engagement vs stickiness, funnels)
Spreadsheet modeling basics for product decisions (forecasting, scenarios, sensitivity)
How to run experiments/A-B tests (guardrails, interpretation, common failure modes)
Playbooks by stage: pre-production → production → GTM → global launch → live ops → sunset
A career section on breaking in and climbing the PM ladder
What’s inside (8 sections)
Introduction
Role of a PM in a studio
Responsibilities of a game PM
Metrics and their use
Spreadsheet modeling for PMs
Experimentation and A/B testing
Playbooks by development stage
Career management in game PM
Read it
Download PDF: The Game PM Field Manual.pdf
Read on Google Docs: The Game PM Field Manual (Google Docs)
Read Online: The Game PM Field Manual
Excerpts
